Brand identity design
Brand identity design for new companies and businesses that have outgrown their logo.
Fixed quote after one callReply within one working day
We design brands
in the tools you use
What brand identity design covers
Brand identity design suits a new company, or a business that has changed and whose identity now says the wrong thing. It is the wrong buy in two cases: with no customers yet, a plain wordmark will serve until you have some, and if people already trust your logo, a refresh or a guide is the smaller job.
Brand strategy
Who the brand is for and what it promises, agreed in plain words before anything is drawn.
Name and voice
How the brand speaks, and a new name if you need one.
Logo system
One mark in every form it needs, tried from a browser tab to a sign on a building.
Colour and type
Colours chosen for screens first, with text pairs checked against WCAG 2.2 AA contrast.
Graphic elements
Shapes, icons and image rules that make you recognisable with the logo out of frame.
Brand guide
A short guide that answers your team's everyday questions without a designer in the room.
Brand in use
The brand on the things you send, post and hand out.
Brand on your website
The identity carried into the site. Spice Web Media's mark and its site of 43 pages and posts came from one team.
New identity, refresh or guide only?
A new company, or a brand that no longer fits what you sell.
Customers need time to learn a new look, so switch the site, social profiles, invoices and print in one planned move.
A logo people already know, with problems at small sizes, on dark grounds or in print.
The change is small on purpose: tidier shapes, colours and type, with the recognition kept.
A logo you like, used differently by every team.
A guide cannot rescue a logo that fails at small sizes. If yours does, we will tell you.
Talk it through on a call
We look at what you have now and what you want it to do.
We tell you how we would do it and who would work on it.
You get a fixed quote in writing after the call, with nothing to sign until you are ready.
How a brand project runs
You approve each step before the next one starts. Krikir works from India, so we book the big reviews as live calls at a time that works for both sides.
Discovery
A call and short interviews about the business, its buyers and its rivals. You confirm a one-page brief before design starts.
Strategy
We write the positioning, values and voice in plain words. You approve them, so every later design choice has a reason you can check.
Directions
Two or three visual directions with type and colour. You pick one, or mix parts of them.
Logo on real things
Logo options shown in a website header, on a phone, as a social avatar and on a business card. You choose one and tell us what to change.
The full system
Colour, type, graphic elements and templates built around the chosen logo and tried on screen. You sign off the system before the guide is written.
Guide and handover
The brand guide, the files, the launch checklist and a walkthrough with your team.
The brand kit you keep
The logo, the guide and every editable source file are transferred to you on final payment, under the contract, and sit in one shared folder with names anyone on your team can follow. The quote depends on how much is new, how many marks you need and which templates and print files you want.
What to plan for beyond the logo
A new identity reaches past the design files.
Trademarks
We run a first search of public trademark records on a name or mark, which catches obvious clashes. It is not legal clearance. A trademark lawyer gives that, country by country.
Typeface licences
A paid typeface should be bought in your company's name, so the licence stays with you after the project. The note in your kit says what each licence allows.
Logos from AI tools
US copyright needs human authorship, so ask a lawyer before you build a company on a logo made from prompts alone.
Where a new brand goes next
Brand identity questions
Ownership, quotes, refresh or rebrand, and AI logos.
Book a 30-minute call
The logo, the guide and every editable source file are transferred to you on final payment, under the contract. Typefaces are the exception: a font stays under its own licence, so your kit carries a note on each one. When you compare studios, ask to read this clause before you sign.
A brand identity quote is fixed, follows one call and lists the logo versions, files and guide pages you will get. It depends on a new identity or a refresh, the number of marks, and the templates and print files you want.
A refresh is enough when people already recognise your logo and the trouble is technical, such as blurred small sizes or no dark version. A rebrand is right when the business has changed and the old identity now says the wrong thing. If we think your logo can be kept, we will tell you on the call.
A full brand identity has eight parts: strategy, name and voice, a logo system, colour and type, graphic elements, a guide, templates and the move to your website. A refresh or a guide-only project uses fewer, and the quote names which.
Yes, we can carry a rebrand straight into website design and build. Spice Web Media's identity and its site of 43 pages and posts were made that way, and so were Mann Studios' clapperboard mark and film site. The logo is tried in a real page header and on a phone before you approve it, so the site starts from parts that already work on screen.
An AI or template logo is fine for testing an idea and weak for a company you plan to grow. It comes with no rules for colour, type or use, and it can sit close to other companies' marks. The US Copyright Office says the mere provision of prompts does not earn copyright protection, so a lawyer should see a prompt-only logo before you rely on it.
Let's talk about your next project
Book a 30-minute call or send a brief. A founder replies within one working day.