Milk collection software for village dairy counters in India, designed and built end to end.
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Every can goes in a register, every rate comes from a printed FAT chart, and 10 days of milk are added up by hand before payday.
Forty farmers wait in line. Each entry needs litres, FAT and CLR, and a slip they can take home.
Rates change with the chart. Without a record of which chart applied on which day, every payday becomes a debate.
Villages lose signal often. Software that stops when the internet stops goes back in the drawer.
Five steps. Testing sent the work back more than once before it held.
The team sat with operators through a morning shift, then read 10,028 reviews of other dairy apps.
The operator at a private collection centre. They enter the milk, and the centre pays for the software.
The question: price a can and hand over a slip before the next farmer steps up, with or without internet.
The logo, the home page and the farmer's bill were each drawn three or four ways and compared side by side. The website alone went through 24 option boards.
The final mark, a drop on an open book, came after the first round.
A real app came first, so every idea was tried with real entries. 229 commits between April and launch.
Each round of checks sent work back to the drawing board until the result held.
Play Store reviews of 139 apps and comments under 169 YouTube demos.
Play Store review, 1 star
Play Store review, 2 stars
Comment under a YouTube demo
Six complaints, six features, all live.
Entries save on the computer and send when the net returns.
The chart stays on the computer. A reading it cannot price goes back to hand entry, never ₹0.
The 10-day bill is a WhatsApp link: no app, no OTP, no edits.
Any entry can be corrected, and any day's rate chart opened again.
Advances, deductions and product sales come off the 10-day bill.
Analyser and scale fill the reading over a cable. Typing over it is allowed.
Litres, FAT and CLR go in. SNF, rate and amount come out. This is the demo dairy's formula, so move the readings.
Sample data. Every dairy sets its own formula.
One team made every piece, so they all speak the same language.
Name, logo on the golden ratio, colours, type, 85 emblems and three guides.
Buy and sell milk, rate charts, 10-day bills, payments, ledgers and reports.
The same app on the counter computer, working without internet.
WordPress and Elementor, with free dairy calculators and help guides.
In progress
A Flutter app for owners and operators on the move.
The two things every counter has: milk, and the book it is written in.
Every length is the letter height, c, times or divided by 1.618. All of it lives in three brand guides.
One rectangle, seven squares. Each square is 1.618 times the next. The mark fills the largest, the letter D the third.
Six golden circles. The same lengths as circles: around the mark, the drop, the letter O, the two gaps and the eye.
Horizontal The primary logo: website header, bills, letterhead.
Stacked Square and tall spaces: sign boards, social posts.
Mark Where the name is already written nearby.
App icon White mark on a Doodh green tile.
A white page, ink for text and the main button, deep green for brand surfaces, mint for highlights. No other palette is offered.
Built from the real artwork, so the logo and screens in them are the ones in use.
Billboard
Village wall painting
Field team polo
Milk can label
Milk slip
Centre sign board
Field team bike
Business cards
Letterhead
App icon
Counter QR standee
Analyser sticker
Pens
Diary
Website on desktop
Two editions, Dairy and Plant. Each business sees only the menu it uses.
Sample data. The businesses and people in these screens are made up.
Every screen redrawn for one hand, with the daily jobs in the bottom bar.
Buy Milk
Dashboard
10-day bills
Day Register
Sell Milk
Entries save on the counter computer and go up when the net returns.
A WhatsApp link that opens without an app or login, and cannot be changed.
WordPress and Elementor with a custom theme, in the words used at the counter, with free tools dairies search for.
Features
FAT and SNF calculator
Windows app
Dairy owners scroll in Hindi, so the posters and reels speak it. FAT and SNF stay in English, as said at every counter.
A Flutter app on the same server and rules. Its screens appear here once signed off.
Windows app 1.1.10
Installed at counters, updating itself when a new version ships.
See the Windows app
